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The logo: Petronio Arbiter

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Tito Petronio Nigro was a Roman writer and politician who lived during the reign of Nero. Thanks to his keen eye for beauty and impeccable taste he was an arbiter elegantiae (an authority in matters of taste). He lived during a challenging time given that he was at the court of the erratic emperor who ended up burning the Eternal City on a whim. Luigi Wollisch, founder of Petronius 1926 and a devoted Latinist, was so enamored by this charismatic figure that he decided to use his name for the company’s logo. This curious and fascinating individual from classical antiquity thus became the starting point for Petronius 1926, a family-run company that today remains an important standard-bearer in the world of gentlemen’s neckties.

Our Story

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The origins of Petronius 1926 are anchored in the concepts of elegance, tradition and craftsmanship. In the mid-1920s, a very determined Luigi Wollisch opened in Milan – in Via Rugabella – his first workshop where he began to produce high quality neckties made by hand. In the 1950s, the business moved to Palazzo Borromeo d’Adda in Via Manzoni, in the historical and artistic heart of Milan, where it remained for four decades. Today, the label’s tie-making atelier is still based in one of the Lombard capital’s thriving neighborhoods, maintaining a tradition set up by the company’s founder. When it was time for Luigi Wollisch to pass on the reins of the family business, he looked to his son, Gastone. Instilled with the same values, Gastone dreamed of taking the company to new heights so he loaded up his suitcases with fabric swatches and traveled the length of Italy to meet clients and establish Petronius 1926 as a mark of excellence and Italian craftsmanship. He passed on this passion to his three children:

Gigliola

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Gastone's travel trunks, a symbol of glamor and sophistication from a more elegant era that Petronius looks to reference in its collections, are today in the possession of Gigliola Wollisch, who together with her two siblings makes up the third generation of the family business. The globetrotting Gigliola works with the company’s foreign clients and is the ambassador for the Petronius brand abroad. She also plays a key creative role as she helps put together new collections thanks to her design expertise.

Luigi

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Luigi, Gigliola’s brother, is entrepreneurial in his outlook, always searching for ways to communicate the brand to new audiences. His day-to- day role is to look after the company’s Italian clients. Luigi possesses the same passion for refinement and elegance as his forebears. He works with his sisters to come up with vivid colors and patterns that are able to anticipate fashion trends.

Simona

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The third member of the third generation at Petronius, Simona Wollisch passes her time in the Milan atelier with the family’s team of experienced artisans. Her daily tools are her grandfather’s tailoring scissors, a sewing machine and precious fabrics such as silk, linen and cashmere that Petronius sources from top mills in northern Italy. Simona’s job is to keep a close eye on production, working with the company’s talented seamstresses to maintain the highest standards when putting together by hand the brand’s neckties.