The logo: Petronio Arbiter
Tito Petronio Nigro was a Roman writer and politician who lived during the reign of Nero. Thanks to his keen eye for beauty and impeccable taste he was an arbiter elegantiae (an authority in matters of taste). He lived during a challenging time given that he was at the court of the erratic emperor who ended up burning the Eternal City on a whim. Luigi Wollisch, founder of Petronius 1926 and a devoted Latinist, was so enamored by this charismatic figure that he decided to use his name for the company’s logo. This curious and fascinating individual from classical antiquity thus became the starting point for Petronius 1926, a family-run company that today remains an important standard-bearer in the world of gentlemen’s neckties.